Rachel Levin
From Beauty Influencer to Artist
Artist Launch Strategy
Rachel Levin, known worldwide for her YouTube channel RCLBeauty101 with over 14.4 Million subscribers, announced her music debut with the release of “Myself” in February 2020.
-
To launch major beauty influencer Rachel Levin as an artist with her first single “Myself”.
-
Highlighting her highly successful YouTube channel and platform as a beauty influencer, we targeted local LA media, beauty editorials, and entertainment media that focused on up-and-coming artists for a short media blast around her single release. As a result, we secured the cover of LA Weekly for Rachel and a key feature in Atwood Magazine, among other placements
-
5 Pieces of Coverage
1.42 Million Readers Reached
29 Social Shares
