Borboleta
Single & EP Campaign Success On The Inevitable Adulthood
Artist Launch Strategy
Borboleta announced its R&B EP debut with the release of ‘Until That Time’ and single “Take Your Time” in October 2021.
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Our goal was to launch Borboleta as an artist with her debut single and EP, and build awareness through the media by landing both minor and major placements.
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Highlighting Borboleta’s aim and the inspiration behind the songs, we targeted the local and national media, which focused on up-and-coming artists for a media blast around their single release as well as their EP. As a result, we secured a cover in Rolling Stone, and a key feature in NEWSBREAK DALLAS, TX among other placements.
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16 Pieces of Coverage
15.8 Million Readers Reached
95.6 Thousand Online Views
“The blend of lighthearted pop melodies and crucial messaging is what makes Borboleta so essential. Expertly capturing the anxieties of their generation, while embodying the kind of timeless musicality that so rarely comes along, Borboleta has created a haven for those seeking something true and bright.”
