Album Release Campaign for ‘Loverboy’

McCoppin came to us looking to elevate his music and raise audience awareness with the rollout of 4 releases including hit singles “For Years”, Remember That Night”, and “Heaven”, ahead of his debut album release.

With each release we outreached to digital music media across the globe, targeting blogs and digital media outlets that specifically cover pop music and LGBTQ artists. As a result, we generated several notable media placements including Queerty, The HYPE Magazine, Thrive Global, Instinct, Popscure, and many others. McCoppin amassed over 400,000+ streams on his debut album Loverboy and was hailed as "...a rising figure in the LGBTQ community as the next major pop artist to watch” by Instinct Magazine.

42 Pieces of Coverage

41.3 Million Readers Reached

216 Social Shares

Over 400,000 album streams