Artist Launch Strategy
Ella Greenbaum, artistically known as ellakate, brings a unique flare to her single “High Maintenance” released on October 2022.
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Our goal was to launch ellakate as an artist with a distinct talent along with her single and build awareness through the media by landing both minor and major placements for public relations, which will gain traction for streaming. Moreover, we must build a website that would promote her to the top with its content, cover art, and EPK or website.
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Highlighting ellakate’s aim and the inspiration behind the songs, we targeted the local and national media, which focused on up-and-coming artists for a media blast around their single release. As a result, we secured placements in the best outlets in the music industry.
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7 Pieces of Coverage
57 Thousand Readers Reached
1.33 Million Online Views
“ellakate brings a unique flare to her single “High Maintenance.” Throughout this high-energy, bold single, listeners find themselves captivated by ellakate’s striking pop melodies, sassy lyrics, and charming production.”
Personal relationships with our roster is key to ensuring our artists feel like their distributor is a member of their team and their personal advocate within the industry. Thus, FreshNoise’s specialized approach to delivering to DSPs successfully helped gain the single’s best potential, garnering 18,196 streams mainly across Spotify, Apple, and YouTube Music to date (April 12, 2023).
“Inspirational rhythm with surprising changes and rough melody that nevertheless pleasantly surprises. Thin and dark vocals lift the atmosphere. The twist and diversity that prevail bring an unexpectedly dynamic character to the piece.”
Visual Branding
Branding is the base of everything else artists do in the music industry. Pressed PR + Off Trail Studios ensure it counts from the beginning. From EPK and website creation, cover art creation, graphic design, and more, Pressed PR + Off Trail Studios gave rise to ellakate’s brand which produced massive traction.
