Artist Launch Strategy
Establish the Mother-daughter duo, Cliffs + Caves, with their single “Sunrise,” a Maggie-Rogers-esque blend of Americana and alternative pop, released on February 2023.
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Our goal was to build better awareness and increase Cliff + Caves’ fanbase as a mother-daughter duo through their honest and poetic voice with their single. Through our media partners, not only would we be able to land both minor and major placements for public relations, furthermore, the effort will gain traction for streaming.
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Cliffs + Caves unabashedly share their deeply personal and relatable stories through songs that resonate with listeners of all generations. Best known in their home state of Texas for their unique blend of Contemporary Americana music, the pair showcases musical ingenuity; hence, we targeted the local and national media for a media blast around their single release. As a result, we secured placements in the best outlets in the music industry.
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8 Pieces of Coverage
31 Thousand Readers Reached
601 Thousand Online Views
“Creating art with your child is a gift. The process changes as your relationship evolves, and it’s difficult at times but so rewarding.”
A collaborative music distribution experience for Cliffs + Caves via FreshNoise Distro empowered the duo with additional resources to maximize their listeners even after their release, consequently boosting streams on major platforms… and still counting!
“The ethereal essence that both bring to the song truly captures both of their voices so well. The intimate lyrics paint a stunning picture of what young love can feel like. The unique blend of sounds and tempos helps bring this story to life, something country music needs in 2023!”
Public Relations
With our expertise in PR Strategy and Media Relations, PressedFresh PR + PressedFresh Collective kept the buzz for Cliffs + Caves to make a remark in the industry. The tailored, comprehensive strategy took the duo’s music to the next level.
