Ailee
Launching a Crossover K-Pop Icon in America
Strategy + Media Relations
K-Pop superstar Ailee released her first English-language single “Sweater” under LA based record label, Sun & Sky Records in December 2019.
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We were approached for the project with a tight timeline of 2 weeks until the release date and the challenge of launching Ailee’s music in the US and establishing a US-based media presence and fan awareness.
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We outreached to national and regional music media with news releases and targeted pitching ahead of the single’s release date to generate as much awareness as possible. As a result, we generated high profile media coverage with Billboard, HYPE Magazine, and Bong Mines Entertainment, among others to promote the release of “Sweater” and establish Ailee as a crossover K-Pop icon in the United States.
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9 Pieces of Coverage
23.9 Million Readers Reached
904 Social Shares