MIYAVI
Virtual Concert Experience
Virtual Concert Launch + Media Relations
Japanese rockstar MIYAVI partnered with Amazon Music Japan to release an exclusive free performance on the Amazon Music app pushing the bounds of collaboration with ground breaking technology to create a highly unique virtual concert.
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MIYAVI’s team wanted to garner attention for the MIYAVI Virtual Level 5.0: Synthesis virtual concert in partnership with Amazon Music Japan.
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We utilized our contacts with top tier entertainment media outlets to generate high profile media coverage for the release of the event for streaming on the platform. By focusing on the storylines behind the show including climate change, utilizing technology for active change, and inspiring local awareness for global problems, we were able to secure placements with several media outlets including Forbes and securing the cover of the Centennial print issue for Esquire Singapore.
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12 Pieces of Coverage
103 Million Readers Reached
78 Social Shares