+ Why do I need to hire a PR company?

Long story short, good press = street cred. Small press placements have the tendency to lead to bigger ones, which in turn help your film reach larger audiences and new fans. Reviews and features of your film also translate into credibility.... which in the long run will help you open more doors and find new opportunities for film festivals and distribution. We use our established media connections and devote hours of time into making sure that we help your film reach its maximum potential. Basically, we exist to make YOU look good.

+ Why is a PR strategy important for a small film?

You're creating more than a film.... you're creating a brand. When your film is released or you are at a festival, audiences, press, and distributors will determine whether or not to give your film a chance based on the elements created by your unit publicist. Press kits, eye-catching photography, media reviews, cast interviews, and other variables will be key factors for drawing attention to your film. This is especially important for small films without big-name talent that will draw audiences/media/distributors.

+ What's the difference in a regular publicist and unit publicists?

A regular publicist works on specific publicity and promotional projects.... usually after a film has been produced. A unit publicist works on your film and on-set throughout the entire production phase, gathering information and assets that will be vital for the marketing of the film later on. We write and distribute the initial press release with details about film shoot, cast, and crew, oversee photography for film stills, and coordinate media interviews and visits to set to garner excitement for the film. Our team at Pressed PR can accommodate ANY of your needs - whether that's unit publicity or simple projects after production.

+ What exactly does a film PR campaign involve?

We aim to make every PR campaign intentional, personal, and efficient. We accomplish this by being hands on throughout the process and ensuring that you have all promotional assets developed during the production phase. For media outreach we curate an extremely targeted press list that would be receptive to your film. Then, we dive in and create personalized hand-crafted pitches for every press outlet we pitch to. In every aspect of a campaign, we aim to represent YOUR story in a way that grabs the attention of media and audiences alike.

+ What am I paying for?

You are paying for the service of PR: the amount of time, effort, and strategy the publicist makes on your behalf - NOT guaranteed press. Whether we are helping you develop assets, pitching you to media, submitting to film festivals, or managing your film's social media, we are bringing an experienced skillset to your PR strategy. We devote HOURS of time and effort to each campaign to ensure that our clients have the best chances to succeed.

+ How long does it take to see results from pitching to press?

Some results happen quickly while others take weeks or even months to be seen. Most of the time we start seeing results within 2-4 weeks of pitching to the media. However, it is important to remember that the efforts your publicist makes may continue to show up months after the campaign ends as well.

+ What other factors go into securing media placement?

The biggest factor that determines a media placement is the media itself! We pitch our clients in the most strategic way possible to make them appealing to each targeted press outlet. However, it is up to the media to determine whether or not they want to feature you and whether you would be a good fit for their audience. The industry standard response rate is a small 3-6%.... so nothing is guaranteed in the world of PR - but we make every effort to ensure that you will find success with our company.

+ How often does Pressed PR send comprehensive reports for pitching?

We send informal updates on secured press placements as they happen so that you can stay in the loop on all things happening with your campaign. Deliverable assets are completed and sent to you for revisions in a timely manner. We send a comprehensive report to clients at the end of their campaign that outlines all press placements and relevant statistics. Our fully integrated client portal also helps clients keep track of everything from contracts, invoices, and scheduled meetings, to weekly updates, comprehensive reports, and press placement links.